About Subaru Australia

Subaru are in the business of removing obstacles for customers choosing, buying and owning a vehicle. It's what we 'do'. We want to make dealing with Subaru at every touch point easy and fun! We live by the values of imagination, spirit and quality.

  • The imagination to create change and 'do' things differently.
  • An independent can 'do' spirit that heroes drive and enthusiasm.
  • And quality that underpins everything we 'do'.


Our values of imagination, spirit and quality create the Blue Army – those who do the common things uncommonly well, rise to every challenge, solve problems and turn ideas into reality. It’s how we help Australians do more and get more out of life.


Most importantly, it's not what we say we 'do', but what we 'do' that really matters.


Subaru started selling vehicles in Australia 40 years ago and has a hard-earned reputation for vehicle durability, safety and retained value, while pioneering entirely new vehicle types. These include the crossover wagon, with Outback; the medium Sports Utility Vehicle (SUV), with Forester; the adrenaline-pumping turbocharged sports sedan, with WRX and, more recently, the affordable sports coupe, with BRZ.

And, of course, there are the core technologies that add to the unique drive experience of every Subaru, including the horizontally-opposed Boxer engines. In conjunction with the Symmetrical All-Wheel Drive system that’s in every Subaru (with the exception of BRZ), the Boxer produces an incredibly low centre of gravity that highlights road-holding and grip – this creates the driving feeling that Subaru is inherently famous for.

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